THE REALITY
You're doing the work.
Pipeline isn't.
Campaigns are running. Content is going out. Sales is active. But pipeline is inconsistent, conversion is unclear, and it's not obvious what's actually driving results.
At that point, more activity doesn't help. You need to know what's working, what's not, and where to focus.
THE DIAGNOSTIC
A focused diagnostic. Clear answers. Fast.
Senior-Level
Not delegated. I do this work personally.
Not a Long Engagement
Scoped, fast, and designed to move you forward, not create a dependency.
Actionable Output
You get a documented plan you can act on immediately. Not a slide deck full of observations.
“Most pipeline problems aren't activity problems. They're clarity problems.”
Melinda Babin, GTM Strategist
You'll know exactly where the gap is
Not a list of observations — a specific diagnosis of what's causing your pipeline to underperform.
You'll know what to stop
Most teams are spending time and budget on things that aren't moving the number. You'll know what to cut.
You'll have a clear first move
A prioritized action plan delivered within one week — document or recorded walkthrough, your choice.
Why work with me
I've led marketing in complex, revenue-focused B2B environments across financial services, tech, and enterprise SaaS. My focus has always been connecting marketing to real pipeline and revenue, not just activity.
This work is built on quickly identifying what matters, what doesn't, and where effort should actually go.
Melinda · Senior Marketing Strategist
Melinda Babin
GTM Strategist
Request a diagnostic
I review every request and respond within 1–2 days if there's a strong fit.
MESSAGING & POSITIONING
Available as a follow-on engagement after the diagnostic, for teams that need help translating into sharper go-to-market positioning.
FRACTIONAL CMO
Not currently taking on new fractional engagements. If this changes, it will be noted here.